{"id":19495,"date":"2026-02-12T03:36:02","date_gmt":"2026-02-11T20:36:02","guid":{"rendered":"https:\/\/lovebandung.com\/?p=19495"},"modified":"2026-02-12T03:36:02","modified_gmt":"2026-02-11T20:36:02","slug":"pemkot-bandung-perkuat-strategi-tourism-trade-and-investment-melalui-kolaborasi-industri","status":"publish","type":"post","link":"https:\/\/lovebandung.com\/index.php\/2026\/02\/12\/pemkot-bandung-perkuat-strategi-tourism-trade-and-investment-melalui-kolaborasi-industri\/","title":{"rendered":"Pemkot Bandung Perkuat Strategi Tourism, Trade, and Investment Melalui Kolaborasi Industri"},"content":{"rendered":"<p dir=\"ltr\"><span style=\"color: #ff99cc;\"><a style=\"color: #ff99cc;\" href=\"http:\/\/LOVEBANDUNG.COM\"><strong>LOVEBANDUNG.COM<\/strong><\/a><\/span> : Pemerintah Kota (Pemkot) Bandung memperkuat sektor pariwisata sebagai motor utama penggerak ekonomi melalui strategi kolaborasi antara investor, pelaku usaha, dan penyedia jasa. Wali Kota Bandung, Muhammad Farhan, menekankan bahwa integrasi dalam paket wisata yang kompetitif menjadi kunci untuk mengoptimalkan investasi yang telah masuk ke Kota Kembang.<\/p>\n<p dir=\"ltr\">\u201cAcara seperti ini menjadi sangat penting untuk memastikan bahwa apa yang telah dibangun oleh para investor dan pelaku industri pariwisata bisa dijajakan dalam paket-paket yang menarik oleh para seller,\u201d ujar Wali Kota Bandung, Muhammad Farhan, usai menghadiri Travel Mart Jabar Istimewa di Hotel Horison Ultima Bandung, Selasa (10\/2\/2026).<\/p>\n<p dir=\"ltr\">Farhan memaparkan bahwa volume kunjungan ke Bandung sangat impresif, dengan catatan hampir 24 juta perjalanan dan mendekati 12 juta wisatawan. Tingginya angka ini selaras dengan konsep tourism, trade, and investment yang diusung pemerintah guna memicu transaksi ekonomi luas, mulai dari perhotelan hingga sektor UMKM.<\/p>\n<p dir=\"ltr\">\u201cAdanya tourism akan menghadirkan banyak transaksi. Dari transaksi itulah kita harapkan bisa mengundang banyak investment datang ke Kota Bandung,\u201d katanya.<\/p>\n<p dir=\"ltr\">Meskipun memiliki keterbatasan wilayah administratif untuk wisata alam, Farhan mendorong para pelaku industri di bawah naungan Parwindo (Perhimpunan Industri Pariwisata Indonesia) untuk menciptakan paket wisata lintas wilayah di area Cekungan Bandung, seperti mengintegrasikan kuliner kota dengan wisata alam di Ciwidey atau Tahura.<\/p>\n<p dir=\"ltr\">\u201cBandung itu bagian dari Cekungan Bandung. Wisata alamnya banyak sekali. Misalnya ngopi di Kota Bandung, jalan-jalan ke Tahura, healing ke Ciwidey. Hal-hal seperti itu bisa dikemas oleh anggota Parwindo,\u201d ujarnya.<\/p>\n<p dir=\"ltr\">Selain promosi, Pemkot Bandung fokus pada pembenahan infrastruktur dasar, kebersihan, dan keamanan. Farhan menegaskan tidak boleh ada ruang bagi kriminalitas maupun parkir liar yang mengganggu kenyamanan. Terkait isu kebersihan, petugas dikerahkan sejak dini hari guna mendukung citra Bandung sebagai destinasi sport tourism.<\/p>\n<p dir=\"ltr\">\u201cBandung menjual sport tourism. Tidak boleh pukul 06.00 WIB masih ada sampah di pinggir jalan. Wisatawan harus merasa aman mau jalan jam berapa pun, keluar hotel, tidak ada parkir liar, tidak ada begal,\u201d tegas Farhan.<\/p>\n<p dir=\"ltr\">Ketua Pelaksana Travel Mart, Eko Purwono, menjelaskan bahwa ajang ini mempertemukan 58 seller dan 102 buyer potensial melalui skema business to business (B2B). Kegiatan ini diharapkan menjadi katalisator percepatan kemajuan pariwisata di Jawa Barat melalui penjajakan kerja sama yang konkret.<\/p>\n<p dir=\"ltr\">\u201cMelalui forum ini mudah-mudahan bisa business match, bisa saling kenal, dan melakukan optimalisasi bagi buyer maupun seller pariwisata. Selamat untuk Parwindo, semoga bermanfaat,\u201d tutur Anggota DPR RI Komisi XI, Fathi, yang turut memberikan apresiasi atas sinergi tersebut. (rdj)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LOVEBANDUNG.COM : Pemerintah Kota (Pemkot) Bandung memperkuat sektor pariwisata sebagai motor utama penggerak ekonomi melalui strategi kolaborasi antara investor, pelaku usaha, dan penyedia jasa. Wali Kota Bandung, Muhammad Farhan, menekankan bahwa integrasi dalam paket wisata yang kompetitif menjadi kunci untuk mengoptimalkan investasi yang telah masuk ke Kota Kembang. \u201cAcara seperti ini menjadi sangat penting untuk [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[21157,48,21155,21156,96],"class_list":["post-19495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-love-wisata","tag-and-investment","tag-pemkot-bandung","tag-strategi-tourism","tag-trade","tag-wisata-bandung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pemkot Bandung Perkuat Strategi Tourism, Trade, and Investment Melalui Kolaborasi Industri - lovebandung.com<\/title>\n<meta name=\"description\" content=\"Pemkot Bandung memperkuat sektor pariwisata sebagai motor utama penggerak ekonomi melalui strategi kolaborasi antara investor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovebandung.com\/index.php\/2026\/02\/12\/pemkot-bandung-perkuat-strategi-tourism-trade-and-investment-melalui-kolaborasi-industri\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pemkot Bandung Perkuat Strategi Tourism, Trade, and Investment Melalui Kolaborasi Industri - 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