{"id":19744,"date":"2026-04-19T13:48:30","date_gmt":"2026-04-19T06:48:30","guid":{"rendered":"https:\/\/lovebandung.com\/?p=19744"},"modified":"2026-04-19T13:48:30","modified_gmt":"2026-04-19T06:48:30","slug":"menaker-yassierli-gandeng-tiktok-cetak-pasukan-kreator-konten-di-indonesia","status":"publish","type":"post","link":"https:\/\/lovebandung.com\/index.php\/2026\/04\/19\/menaker-yassierli-gandeng-tiktok-cetak-pasukan-kreator-konten-di-indonesia\/","title":{"rendered":"Menaker Yassierli Gandeng TikTok Cetak Pasukan Kreator Konten di Indonesia"},"content":{"rendered":"<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0.0pt; margin-bottom: 0.0pt;\"><span style=\"font-size: 7.2pt; font-family: 'Google Sans'; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"color: #ff99cc;\"><a style=\"color: #ff99cc;\" href=\"http:\/\/LOVEBANDUNG.com\"><strong>LOVEBANDUNG.com<\/strong><\/a><\/span> : Kementerian Ketenagakerjaan (Kemnaker) resmi menjalin kerja sama dengan TikTok Indonesia melalui program &#8220;Belajar dan Implementasi Skill Adaptif Bareng TikTok&#8221; (BISA Bareng TikTok). Langkah strategis ini bertujuan untuk memperkuat kompetensi tenaga kerja melalui kegiatan upskilling dan reskilling agar lebih adaptif menghadapi pesatnya pertumbuhan ekonomi digital Indonesia yang diprediksi mencapai Rp1.656 triliun pada 2025.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0.0pt; margin-bottom: 0.0pt;\"><span style=\"font-size: 7.2pt; font-family: 'Google Sans'; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u201cProgram ini hadir untuk memberikan pelatihan praktis guna meningkatkan kompetensi tenaga kerja, memperkuat ketahanan ekonomi masyarakat, sekaligus membangun kapasitas trainer nasional sebagai agen literasi digital,\u201d ujar Menteri Ketenagakerjaan (Menaker), Yassierli, dalam pembukaan acara di Jakarta, Rabu (15\/4\/2026).<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0.0pt; margin-bottom: 0.0pt;\"><span style=\"font-size: 7.2pt; font-family: 'Google Sans'; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Pada tahap awal, program ini melibatkan 1.400 peserta yang terdiri dari 400 peserta luring (offline) dan 1.000 peserta daring (online). Peserta mencakup instruktur pelatihan, tim humas Kemnaker, pelaku UMKM, hingga pencari kerja. Materi yang diberikan fokus pada kemampuan praktis seperti TikTok Live Streaming Host dan Content Commerce Talent Development dengan pendekatan learning by doing.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0.0pt; margin-bottom: 0.0pt;\"><span style=\"font-size: 7.2pt; font-family: 'Google Sans'; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u201cPerkembangan ekonomi digital membuka peluang penghasilan tambahan yang fleksibel, terutama melalui tren discovery commerce. Ini membuka ruang kerja baru yang harus disambut dengan kesiapan keterampilan yang memadai,\u201d kata Menaker.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0.0pt; margin-bottom: 0.0pt;\"><span style=\"font-size: 7.2pt; font-family: 'Google Sans'; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Menaker Yassierli menegaskan bahwa target jangka panjang dari kolaborasi ini adalah melahirkan 100.000 alumni pelatihan dalam setahun. Para instruktur yang telah mengikuti pelatihan Training of Trainers (ToT) nantinya akan menyebarkan ilmu tersebut ke balai-balai latihan kerja di seluruh Indonesia guna menciptakan efek domino bagi masyarakat luas.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0.0pt; margin-bottom: 0.0pt;\"><span style=\"font-size: 7.2pt; font-family: 'Google Sans'; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">&#8220;Di sini juga ada instruktur, nanti mereka ikut paket pelatihan training of trainers atau ToT, dan mereka nanti akan menjadi pelatih untuk melakukan pelatihan BISA ini di balai-balai,&#8221; katanya.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0.0pt; margin-bottom: 0.0pt;\"><span style=\"font-size: 7.2pt; font-family: 'Google Sans'; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Tujuan utama dari sinergi ini adalah memastikan masyarakat tidak hanya menjadi penonton di pasar digital yang besar, tetapi juga menjadi pemain aktif sebagai kreator, affiliator, maupun pelaku usaha. Hal ini dianggap krusial untuk mengatasi tantangan rendahnya penguasaan strategi konten dan analisis pasar digital di kalangan tenaga kerja saat ini.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0.0pt; margin-bottom: 0.0pt;\"><span style=\"font-size: 7.2pt; font-family: 'Google Sans'; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u201cTentunya tujuan akhir pelatihan ini adalah penyerapan tenaga kerja dan menumbuhkan semangat kewirausahaan di seluruh Indonesia, sehingga tercipta ekosistem digital yang inklusif dan tangguh,\u201d tambah Yassierli.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0.0pt; margin-bottom: 0.0pt;\"><span style=\"font-size: 7.2pt; font-family: 'Google Sans'; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Sementara itu, pihak TikTok Indonesia menyatakan komitmennya dalam menyediakan akses pelatihan yang aplikatif. Program ini diharapkan dapat meruntuhkan hambatan akses keterampilan bagi masyarakat dari berbagai latar belakang agar memiliki kesempatan ekonomi yang setara di platform digital.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0.0pt; margin-bottom: 0.0pt;\"><span style=\"font-size: 7.2pt; font-family: 'Google Sans'; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u201cMelalui program ini, TikTok berkomitmen memberikan dukungan konkret, mulai dari pelatihan praktis hingga pengembangan kurikulum bagi para trainer dan masyarakat umum,\u201d ujar Head of Public Policy &amp; Government Relations TikTok Indonesia, Hilmi Adrianto.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0.0pt; margin-bottom: 0.0pt;\"><span style=\"font-size: 7.2pt; font-family: 'Google Sans'; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Sebagai informasi, acara ini juga menghadirkan sejumlah pakar dan praktisi sebagai pengisi materi, di antaranya praktisi HR sekaligus kreator konten Vina Muliana, serta tim ahli dari TikTok Indonesia dan TikTok Shop oleh Tokopedia untuk memberikan wawasan mendalam mengenai ekosistem digital terkini.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0.0pt; margin-bottom: 0.0pt;\"><span style=\"font-size: 7.2pt; font-family: 'Google Sans'; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">&#8220;Kolaborasi antara pemerintah, platform digital, dan masyarakat perlu terus diperkuat agar Indonesia tidak hanya menjadi pasar digital yang besar, tetapi juga memiliki tenaga kerja lokal yang unggul,&#8221; pungkas Menaker. (dja)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LOVEBANDUNG.com : Kementerian Ketenagakerjaan (Kemnaker) resmi menjalin kerja sama dengan TikTok Indonesia melalui program &#8220;Belajar dan Implementasi Skill Adaptif Bareng TikTok&#8221; (BISA Bareng TikTok). Langkah strategis ini bertujuan untuk memperkuat kompetensi tenaga kerja melalui kegiatan upskilling dan reskilling agar lebih adaptif menghadapi pesatnya pertumbuhan ekonomi digital Indonesia yang diprediksi mencapai Rp1.656 triliun pada 2025. \u201cProgram [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[21355,21356,5460,15366],"class_list":["post-19744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-love-tekno","tag-bisa-bareng-tiktok","tag-cari-kerja","tag-kemnaker","tag-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Menaker Yassierli Gandeng TikTok Cetak Pasukan Kreator Konten di Indonesia - lovebandung.com<\/title>\n<meta name=\"description\" content=\"Kemnaker gandeng TikTok Indonesia melalui program &quot;Belajar dan Implementasi Skill Adaptif Bareng TikTok&quot; (BISA Bareng TikTok.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovebandung.com\/index.php\/2026\/04\/19\/menaker-yassierli-gandeng-tiktok-cetak-pasukan-kreator-konten-di-indonesia\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Menaker Yassierli Gandeng TikTok Cetak Pasukan Kreator Konten di Indonesia - 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